A Reputation for Crisis: Malaysia Airlines
Communicating during a crisis is like hosting dinner for 12 while the garage is on fire.
Smart companies have up-to-date crisis plans that reflect today’s risk environment, current stakeholder views and fast-changing media outlets.
On March 8, 2012, less than an hour after taking off from Kuala Lumpur, Flight 370 to Beijing and its 239 passengers disappeared into the ocean. The Boeing 777-200ER has yet to be found, its location a mystery. Of the 239 people aboard Flight 370, two-thirds were Chinese nationals (153 passengers).
On July 17, Malaysia Airline’s Flight 17 flying from Amsterdam to Kuala Lumpur was struck by a surface-to-air missile and crashed near Donbass, Ukraine. All 298 people on board the Boeing 777-200ER aircraft were killed, in a cold-blooded mass murder. Of the 293 passengers, two-thirds (193 people) were Dutch Nationals.
Malaysian Airlines is an international carrier, largely owned and controlled by the government of Malaysia.
Following is a visual presentation about the double tragedies of Malaysia Airlines shows the risk of neglecting crisis plans.