Public Relations, Social Media, Investor Relations and Crisis firm, San Francisco Bay, California
The LLPR social newsroom generates stories and covers your news — then distributes it across social media and electronic channels to your audience. If you have a story, we’ll tell it for you. If you don’t have a story, we’ll craft one.
What is the first thing your customers do every day? Do you know?
Are they reading the newspaper, or checking e-mail (on their phone, iPad or computer), or do they check FaceBook first? The answer may surprise you. If you knew that 67% of your audience started their day with e-mail, would that … [Read More…]
Facebook’s pending IPO was topic #1 at last night’s “Predictions from Silicon Valley” panel discussion.
IPO valuation estimates ranged from $70 billion to $140 billion, and the consensus was that the valuation will have nothing to do with EBITDA (earnings before interest, taxes and … [Read More…]
The simplicity of FaceBook, LinkedIn, YouTube and Twitter creates a sense of ease about social media. Before your business commits real resources — personnel, budget, your own precious time — plan to earn a return on that investment.
The social media ROI numerator, R for Return, depends on … [Read More…]
Social media tactics make strategy work. Social media managers have a slight disadvantage to their colleagues in advertising: they do not have a dedicated media group to buy and schedule posts. Yet scheduling is critical in social media, otherwise great content falls on deaf ears.
If a brand … [Read More…]
LinkedIn is private space. If you are tempted to use LinkedIn to find new clients, stay within your group of connections, and give your colleagues tools to reach out to their own connections. You should not spam people on LinkedIn simply because you share a common connection or group. Here’s the … [Read More…]
I’m proud to have worked with American Interactive, Bain & Company, The Beekman School, Brooks Fiber, California College of Ayurveda, Computer Sciences, COMSAT, Continental Cable, CSX, CycleClick.com, Read more…
International experience solving communications issues in the public eye. [Read More …]